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Mind the Product

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Louron serves as the Editor at Mind the Product, bringing nearly a decade of experience in editorial positions across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or Twitter.

Louron Pratt

The Kano Model, developed in the 1970s and 1980s was originally used to study customer satisfaction. In this Sunday Rewind episode, we look back to when Mind the Product’s very own Co-Founder, Martin Eriksson, explains how it can be used to prioritise product development.
<a href="https://www.mindtheproduct.com/tag/sunday-rewind/" target="_blank" rel="noopener">Read more Sunday Rewind episodes. </a>
The model is a simple two-axis grid, comparing product investment with customer satisfaction. The power of the Kano model comes in mapping your different features against this simple grid.
&nbsp;
<figure style="width: 966px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" src="https://www.mindtheproduct.com/wp-content/uploads/2022/05/b79f8457-3560-4f6a-a1ba-f290f9230511_kano-model-2.jpeg" alt="" width="966" height="732" /><figcaption class="wp-caption-text">Using the Kano Model to prioritise product development</figcaption></figure>
One of the most challenging aspects of the model is that it predicts that all features will migrate from delightful to basic expectations. Once a user has come to expect that delightful feature – whether because you’ve had it for a while or because all their other products have it – the feature has become something they expect. The absence of that feature would now be a frustration, and you need to discover new delightful features.
Martin closes by providing lessons for product managers who decide to use the Kano Model: 
<ol>
<li>Define your users’ needs in light of the Kano model</li>
<li>Map your products and features against the model</li>
<li>Monitor your customer satisfaction and competition regularly</li>
<li>Find and focus on sustainable delighters that truly differentiate your product</li>
</ol>
<a href="https://www.mindtheproduct.com/using-the-kano-model-to-prioritize-product-development/" target="_blank" rel="noopener">Read ‘Using the Kano Model to prioritise product development’ in full to prioritise customer satisfaction and product development.</a>

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Agile Product Development

Better value sooner, safer, and happier by Jonathan Smart

Building Successful Product Development Teams, by Simon Colmer

How to be a Successful Product Owner, by Ninon Laforce

Out of the Fog by Holly Donohue

How Design Thinking, Lean, and Agile Work Together by Jonny Schneider

Lean, Agile, & Design Thinking by Jeff Gothelf

Tales of two Continuous Loops by Tim Beattie

Agile With a Capital A Might not be Best by Morag McLaren

How to Apply Lateral Leadership in Agile Environments by Tim Herbig

Owning Agile by Jeff Patton

SUNDAY REWIND: Using the Kano Model to prioritise product development

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SUNDAY REWIND: Using the Kano Model to prioritise product development

Louron Pratt

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