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Product Analytics

Latest topic content
MAY 22

Quick read: Best practices for picking product metrics

Eira Hayward
- 4 min read
OCT 5

Simple steps to effective product research – Part 2: Getting it right

Eira Hayward
- 3 min read
OCT 4

Simple steps to effective product research – Part 1: Getting started

Eira Hayward
- 3 min read
APR 2

The dos and don’ts of product analytics

Eira Hayward
- 12 min read
MAR 30

The importance of metrics maturity for evidence-driven teams

Emily Tate
- 9 min read

Topic videos

When A/B Tests Aren’t Enough, By Scott Castle
18:01

When A/B Tests Aren’t Enough, By Scott Castle

Andres Phillips

In this ProductTank San Francisco talk, Scott Castle (VP & GM at Sisense) shows us how we can use data other than A/B tests and clickstreams to build products with longer, more complex user flows. Given that so many of us work in Enterprise and B2B products, where the user journey is rarely simple or clear, Scott provides

24:37

Product Research Rules by C Todd Lombardo

James Gadsby Peet
All topic content

When A/B Tests Aren’t Enough, By Scott Castle

Andres Phillips
- 5 min read

Keeping Track Of Your HEART – Tomer Sharon on The Product Experience

The Product Experience
- 2 min read

Product Research Rules by C Todd Lombardo

James Gadsby Peet
- 3 min read

Using Embedded Analytics to Drive Revenue

Tom Cahill
- 5 min read

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