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18:01
When A/B Tests Aren’t Enough, By Scott Castle
In this ProductTank San Francisco talk, Scott Castle (VP & GM at Sisense) shows us how we can use data other than A/B tests and clickstreams to build products with longer, more complex user flows. Given that so many of us work in Enterprise and B2B products, where the user journey is rarely simple or clear, Scott provides
36:50
Qualitative Intelligence by Mitchell Gillespie
