Shared Ownership

17:10

Collaborative Alignment – the ‘Auftragsklärung’ framework

Marc Kadish

In this talk from Product Tank London, I make a case for the crucial role of alignment in product management. In particular, I present the new framework – ‘Auftragsklärung’ – which includes a nicely designed canvas as a tool to structure and guide this intangible process. ‘Autonomy through alignment’ is one of the catchy phases I used to describe that