It’s a cry you hear from product leaders all over Europe – product people need to improve their commercial skills. They should be able to understand and navigate the business, financial, and market dynamics of a company’s success so that they can make decisions to maximise revenue, profitability, and market growth all the while aligning
Learn key A/B testing pitfalls and best practices in e-commerce CX through real-world case studies, ensuring effective experiment design for impactful customer experiences.
Topic Hub
From questions to clarity: How UX research drives startup success
Feeling uncomfortable about customer interviews? Tips for anxious product managers on making interviews easier
Interviewing customers: the art of asking questions
Being user minded — MTP Engage Hamburg 2022
Understanding and executing effective research
Experimentation for product teams: Part 1
Leading product research with empathy
Simple steps to effective product research – Part 2: Getting it right
Simple steps to effective product research – Part 1: Getting started
Conducting user research at scale – Kenton Hansen on The Product Experience
Setting up research ops for customer discovery
Why every product and UX leader needs to be a storyteller