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Creating metrics that matter

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🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

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Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller <em>Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams</em> (O'Reilly, 2017).

Martin Eriksson

<p>On Friday, September 8, we gathered nearly 1,600 passionate product people from 52 countries around the world to the iconic Barbican Hall for another dazzling #mtpcon. A day full of incredible talks, amazing conversations, an epic afterparty, and more pre-events than ever before!</p>
<p>A huge cyan blue thank you to our magnificent speakers, crew, volunteers, and most of all our fantastic audience for coming together as a tribe, geeking out on all things product, and making it an awesome conference!</p>
<p>We’ve gathered some of the feedback, write-ups, sketchnotes, and photos below, and #mtpcon will of course be back in 2018 – in San Francisco on July 16-17, and in London on October 18-19! Check out <a href="https://www.mindtheproduct.com/mind-product-conferences-2018/" target="_blank">all the ticket release dates</a> and save the date!</p>
<h2>Write-ups</h2>
<p><a href="https://www.mindtheproduct.com/learned-mind-product-london-2017/" target="_blank">What we learned at Mind the Product 2017</a> by me<br />
<a href="https://www.mindtheproduct.com/5-product-leadership-lessons-mtpcon-leadership-forum-2017/" target="_blank">5 Lessons from #mtpcon Leadership Forum</a> by Casper Sermsuksan<br />
<a href="https://medium.com/@prad/mind-the-product-2017-a-review-of-the-product-conference-in-london-3d101c2ca8c0" target="_blank">A Review of the Product Conference in London</a> by Prad Patel<br />
<a href="https://wiltw.io/2017/09/10/mind-the-product-conference-2017-london/" target="_blank">What I Learned This Week at #mtpcon</a> by Henrik Mitsch<br />
<a href="https://medium.com/@sasojakljevic/mind-the-product-conference-what-i-took-home-with-me-10204bc85b81" target="_blank">#mtpcon &#8211; What I Took Home With Me</a> by Sašo Jakljevič<br />
<a href="https://medium.com/@david_r/top-3-lessons-learned-from-mind-the-product-in-london-2d636ad7b798" target="_blank">Top 3 Lessons Learned From Mind the Product in London</a> by David Rosenthal<br />
<a href="https://www.freshtilledsoil.com/the-spaces-in-between-four-conversations-from-mind-the-productlondon-2017/">Four Conversations from Mind the Product</a> by C Todd Lombardo<br />
<a href="https://medium.com/@SkyscannerEng/great-ideas-often-look-weird-and-other-learnings-from-mind-the-product-11954ab343ca">Great ideas often look weird &#038; other learnings from #mtpcon</a> by the Skyscanner Team<br />
<a href="https://www.mindtheproduct.com/7-big-things-learned-mtpcon-2017/">7 Big Things we Learned at #mtpcon</a> by Dave Martin</p>
<h2>Photos</h2>
<p><a data-flickr-embed="true" data-header="true"  href="https://www.flickr.com/photos/87908589@N08/albums/72157685015165492" title="Mind the Product London 2017"><img loading="lazy" decoding="async" src="https://farm5.staticflickr.com/4334/36954443142_080ed0b3a5_c.jpg" width="800" height="534" alt="Mind the Product London 2017"></a><script async src="//embedr.flickr.com/assets/client-code.js" charset="utf-8"></script></p>
<h2>Sketchnotes</h2>
<p><a data-flickr-embed="true" data-header="true"  href="https://www.flickr.com/photos/87908589@N08/albums/72157689075931475" title="Mind the Product London 2017 Sketchnotes"><img loading="lazy" decoding="async" src="https://farm5.staticflickr.com/4334/37048947206_96c30fd010_c.jpg" width="800" height="566" alt="Mind the Product London 2017 Sketchnotes"></a><script async src="//embedr.flickr.com/assets/client-code.js" charset="utf-8"></script></p>
<h2>Your Reactions</h2>
<blockquote class="twitter-tweet" data-conversation="none" data-lang="en">
<p lang="en" dir="ltr">Absolutely amazing event! Big thank you 🙏 to <a href="https://twitter.com/bfgmartin">@bfgmartin</a> and everybody at <a href="https://twitter.com/MindtheProduct">@MindtheProduct</a>, all awesome.</p>
<p>&mdash; Jake Knapp (@jakek) <a href="https://twitter.com/jakek/status/906705814227886080">September 10, 2017</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-cards="hidden" data-lang="en">
<p lang="en" dir="ltr">I&#39;m always impressed with the calibre of speakers at <a href="https://twitter.com/hashtag/mtpcon?src=hash">#mtpcon</a> and with the passion in the product community <a href="https://twitter.com/MindtheProduct">@MindtheProduct</a> <a href="https://t.co/SBYEjzrwjH">pic.twitter.com/SBYEjzrwjH</a></p>
<p>&mdash; Faye Benfield (@fayebenfield) <a href="https://twitter.com/fayebenfield/status/906156445456093184">September 8, 2017</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p lang="en" dir="ltr">Reflecting on <a href="https://twitter.com/hashtag/mtpcon?src=hash">#mtpcon</a> 2017. So much quality throughout the day, but highlights for me were <a href="https://twitter.com/msjaneaustin">@msjaneaustin</a>, <a href="https://twitter.com/bigmediumjosh">@bigmediumjosh</a> and <a href="https://twitter.com/caseorganic">@caseorganic</a></p>
<p>&mdash; Simon Whatley (@whatterz) <a href="https://twitter.com/whatterz/status/907179039697317888">September 11, 2017</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p lang="en" dir="ltr">Amazing MInd the Product 2017!  Can&#39;t wait for next year!   Well done <a href="https://twitter.com/bfgmartin">@bfgmartin</a> and everyone at <a href="https://twitter.com/MindtheProduct">@MindtheProduct</a>  <a href="https://twitter.com/hashtag/mtpcon?src=hash">#mtpcon</a></p>
<p>&mdash; Ahron Geminder (@ahron82) <a href="https://twitter.com/ahron82/status/906514057615822849">September 9, 2017</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p lang="en" dir="ltr">Hats off to team MTP &amp; all the speakers for another great <a href="https://twitter.com/hashtag/MTPcon?src=hash">#MTPcon</a>!! Great to hang with my fellow <a href="https://twitter.com/hashtag/producttank?src=hash">#producttank</a> organisers and product tribe.</p>
<p>&mdash; Keji (@KZAaaaM) <a href="https://twitter.com/KZAaaaM/status/906492895913545729">September 9, 2017</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p lang="en" dir="ltr">Thanks <a href="https://twitter.com/bfgmartin">@bfgmartin</a> &amp;the whole mtpcon crew for awesome conf-as always. Met fab new peeps&amp;lots of old friends. <a href="https://t.co/JtiIsubCCH">https://t.co/JtiIsubCCH</a> <a href="https://twitter.com/hashtag/mtpcon?src=hash">#mtpcon</a> <a href="https://t.co/ee7h0znSza">https://t.co/ee7h0znSza</a></p>
<p>&mdash; emma mulholland (@e_mulholland) <a href="https://twitter.com/e_mulholland/status/906445268555636736">September 9, 2017</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-cards="hidden" data-lang="en">
<p lang="en" dir="ltr">Inspired and ready to work! Thanks for all the great talks at Mind The Product London <a href="https://twitter.com/hashtag/mtpcon?src=hash">#mtpcon</a> <a href="https://t.co/oOziv2bF2q">pic.twitter.com/oOziv2bF2q</a></p>
<p>&mdash; Noa julin (@Noa_julin) <a href="https://twitter.com/Noa_julin/status/906444741625176064">September 9, 2017</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p lang="en" dir="ltr">Such an awesome conference <a href="https://twitter.com/hashtag/mtpcon?src=hash">#mtpcon</a> heard some great talks and met some great people! Can&#39;t wait… <a href="https://t.co/u3ZAiaVct5">https://t.co/u3ZAiaVct5</a></p>
<p>&mdash; Michelle Wernick (@MichelleWernick) <a href="https://twitter.com/MichelleWernick/status/906285855584784389">September 8, 2017</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p lang="en" dir="ltr">Great day at <a href="https://twitter.com/hashtag/mtpcon?src=hash">#mtpcon</a> today &#8211; loads of great talks, networking and <a href="https://twitter.com/hashtag/coffee?src=hash">#coffee</a> 🙌 @ Barbican Centre <a href="https://t.co/UDOGmfDCAD">https://t.co/UDOGmfDCAD</a></p>
<p>&mdash; Lewis Broad-Ashman (@lewieashman) <a href="https://twitter.com/lewieashman/status/906239471104008192">September 8, 2017</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p lang="en" dir="ltr">.<a href="https://twitter.com/bfgmartin">@bfgmartin</a> and the <a href="https://twitter.com/MindtheProduct">@MindtheProduct</a> team did an amazing job with this years <a href="https://twitter.com/hashtag/mtpcon?src=hash">#mtpcon</a> in London. So many instantly valuable takeaways.</p>
<p>&mdash; Alex Ley (@AlexEvade) <a href="https://twitter.com/AlexEvade/status/906227884796280833">September 8, 2017</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p lang="en" dir="ltr">Thanks to <a href="https://twitter.com/bfgmartin">@bfgmartin</a> and crew for organising an entertaining and inspiring <a href="https://twitter.com/hashtag/mtpcon?src=hash">#mtpcon</a>. Bring on 2018&#8230;</p>
<p>&mdash; Simon Whatley (@whatterz) <a href="https://twitter.com/whatterz/status/906223239940235268">September 8, 2017</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-cards="hidden" data-lang="en">
<p lang="en" dir="ltr">Best conference I ever attended. 100 out of 10. <a href="https://twitter.com/hashtag/mtpcon?src=hash">#mtpcon</a> <a href="https://twitter.com/MindtheProduct">@MindtheProduct</a> <a href="https://t.co/pQ4Z5mFraD">pic.twitter.com/pQ4Z5mFraD</a></p>
<p>&mdash; Casper Sermsuksan (@casperisto) <a href="https://twitter.com/casperisto/status/906199804451192832">September 8, 2017</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p lang="en" dir="ltr">Can we take a second to appreciate that <a href="https://twitter.com/hashtag/MTPCon?src=hash">#MTPCon</a> took the time to make sure that the lineup is 50:50 M:F because that&#39;s really important 👏🏻🎉</p>
<p>&mdash; Amie-Rose Long (@amieroselong) <a href="https://twitter.com/amieroselong/status/906160423325577216">September 8, 2017</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p lang="en" dir="ltr">Thank you <a href="https://twitter.com/MindtheProduct">@MindtheProduct</a> a great line up. Truly inspirational. I&#39;ll be back 👏👏👏<a href="https://twitter.com/hashtag/MTPCON?src=hash">#MTPCON</a></p>
<p>&mdash; Shaheeda Sabir (@MissSabir) <a href="https://twitter.com/MissSabir/status/906199229433044993">September 8, 2017</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p><img loading="lazy" decoding="async" src="https://www.mindtheproduct.com/wp-content/uploads/2017/09/mtpcon-martin-thank-you-1024x684.jpg" alt="#mtpcon thank you" width="1024" height="684" class="aligncenter size-large wp-image-12112" srcset="https://www.mindtheproduct.com/wp-content/uploads/2017/09/mtpcon-martin-thank-you-1024x684.jpg 1024w, https://www.mindtheproduct.com/wp-content/uploads/2017/09/mtpcon-martin-thank-you-300x200.jpg 300w, https://www.mindtheproduct.com/wp-content/uploads/2017/09/mtpcon-martin-thank-you-768x513.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>

core/freeform

Product Management Conference

Product teams in flux – Pendomonium+#mtpcon roadshow: Berlin

AI in practice at Berlin’s leading companies – Pendomonium+#mtpcon roadshow: Berlin

AI in practice at Amsterdam’s leading companies – Pendomonium+#mtpcon roadshow: Amsterdam

Product teams in flux – Pendomonium+#mtpcon roadshow: London

AI in practice at London’s leading companies – Pendomonium+#mtpcon roadshow: London

What’s next for product management in 2024? Nichole Mace (SVP Product and User Experience, Pendo)

Perspectives from an unconventional CPO – Yuelin Li (CPO, Onfido)

The future of product management – Trisha Price (CPO, Pendo)

The future of product management in 2024 and beyond (Brian Walsh, SVP Product, Pendo)

Thank You for Another Awesome #mtpcon London

Martin Eriksson