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Mind the Product

Guest Post

How to build a companion product and win user trust

mission statement

Deep dive: Crafting your product vision and mission

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Join us at #mtpcon London in 2025 – mark your calendars

Connecting fans to creators at Spotify (Dariusz Dziuk, Product Lead, Spotify)

Why teams often struggle with OKRs: A conversation with Jeff Gothelf

5 ways to invent and simplify as an AI/ML product manager

Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller <em>Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams</em> (O'Reilly, 2017).

Martin Eriksson

<p>On October 17-18, 2019 passionate product people from over 53 countries around the world gathered in London for two days of learning, sharing, and furthering our craft.</p>
<p>Thank you for joining us and making it another amazing conference! It started with a day of workshops and product leadership discussions before the main event – a day of 10 incredible keynotes from Henrik Kniberg, Andy Ayim, C Todd Lombardo, Kriti Sharma, Kate O&#8217;Neill, Jonny Schneider, Kate Leto, Lindsey Jayne, Ezinne Udezue, and Brendan Dawes.</p>
<p>A massive thank you to the amazing <a href="https://www.mindtheproduct.com/about/the-team/" target="_blank" rel="noopener noreferrer">Mind the Product team</a> for making it another incredible conference – from our crew, volunteers and production and venue staff to our sponsors. Above all though, thanks to our awesome speakers for getting the conversation started and to our passionate audience for keeping it going late into the night!</p>
<p>With 560 attendees in our deep-dive workshops and leadership forum, 1,775 attendees in the hall for the conference itself, and over 20 million impressions on twitter, #mtpcon London trumped our own San Francisco conference to take back the crown as the biggest product conference in the world. Thanks to all that engagement and passion we also think it’s the best – check out our recap video above, or the write-ups and audience reactions below and you’ll see that we’re not the only ones that think so!</p>
<p>See you next year in Manchester, Singapore, Hamburg, San Francisco, and London!</p>
<h2>Write-ups</h2>
<p><a href="https://www.mindtheproduct.com/what-we-learned-at-mtpcon-london-2019/">What we Learned at #mtpcon London 2019</a> by James Gadsby Peet<br />
<a href="https://www.mindtheproduct.com/practical-insights-and-guidance-at-mtpcon-london-workshops/">Practical Insights and Guidance at #mtpcon London Workshops</a> by Imogen Johnson<br />
<a href="https://www.mindtheproduct.com/insights-from-the-mtpcon-london-product-leadership-forum-part-1/">Insights from the Product Leadership Forum Part 1</a> | <a href="https://www.mindtheproduct.com/insights-from-the-mtpcon-london-product-leadership-forum-part-2/">Part 2</a> | <a href="https://www.mindtheproduct.com/insights-from-the-mtpcon-product-leadership-forum-part-3/">Part 3</a> by James Gadsby-Peet<br />
<a href="https://www.prodpad.com/blog/mind-the-product-london-2019/" target="_blank" rel="noopener noreferrer">Mind the Product London 2019 Live Blog</a> by Andrea Saez</p>
<h2>Photos &amp; Sketchnotes</h2>
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<figure id="attachment_17638" aria-describedby="caption-attachment-17638" style="width: 300px" class="wp-caption alignright"><a href="https://www.flickr.com/photos/87908589@N08/albums/72157711461470126/"><img loading="lazy" decoding="async" class="wp-image-17638 size-medium" src="https://www.mindtheproduct.com/wp-content/uploads/2019/10/Mind-the-Product-London-2019-Workshops-300x200.jpg" alt="Mind the Product London 2019 Workshops" width="300" height="200" srcset="https://www.mindtheproduct.com/wp-content/uploads/2019/10/Mind-the-Product-London-2019-Workshops-300x200.jpg 300w, https://www.mindtheproduct.com/wp-content/uploads/2019/10/Mind-the-Product-London-2019-Workshops-768x512.jpg 768w, https://www.mindtheproduct.com/wp-content/uploads/2019/10/Mind-the-Product-London-2019-Workshops.jpg 799w" sizes="(max-width: 300px) 100vw, 300px" /></a><figcaption id="caption-attachment-17638" class="wp-caption-text">Workshops</figcaption></figure>
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<figure id="attachment_17634" aria-describedby="caption-attachment-17634" style="width: 300px" class="wp-caption alignright"><a href="https://www.flickr.com/photos/87908589@N08/albums/72157711464422808/"><img loading="lazy" decoding="async" class="wp-image-17634 size-medium" src="https://www.mindtheproduct.com/wp-content/uploads/2019/10/Mind-the-Product-London-2019-Leadership-Forum-300x200.jpg" alt="Mind the Product London 2019 Leadership Forum" width="300" height="200" srcset="https://www.mindtheproduct.com/wp-content/uploads/2019/10/Mind-the-Product-London-2019-Leadership-Forum-300x200.jpg 300w, https://www.mindtheproduct.com/wp-content/uploads/2019/10/Mind-the-Product-London-2019-Leadership-Forum-768x512.jpg 768w, https://www.mindtheproduct.com/wp-content/uploads/2019/10/Mind-the-Product-London-2019-Leadership-Forum.jpg 799w" sizes="(max-width: 300px) 100vw, 300px" /></a><figcaption id="caption-attachment-17634" class="wp-caption-text">Leadership Forum</figcaption></figure>
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<figure id="attachment_17636" aria-describedby="caption-attachment-17636" style="width: 300px" class="wp-caption alignright"><a href="https://www.flickr.com/photos/87908589@N08/albums/72157711409216802/"><img loading="lazy" decoding="async" class="wp-image-17636 size-medium" src="https://www.mindtheproduct.com/wp-content/uploads/2019/10/Mind-the-Product-London-2019-Conference-300x201.jpg" alt="Mind the Product London 2019 Conference" width="300" height="201" srcset="https://www.mindtheproduct.com/wp-content/uploads/2019/10/Mind-the-Product-London-2019-Conference-300x201.jpg 300w, https://www.mindtheproduct.com/wp-content/uploads/2019/10/Mind-the-Product-London-2019-Conference-768x513.jpg 768w, https://www.mindtheproduct.com/wp-content/uploads/2019/10/Mind-the-Product-London-2019-Conference.jpg 799w" sizes="(max-width: 300px) 100vw, 300px" /></a><figcaption id="caption-attachment-17636" class="wp-caption-text">Conference</figcaption></figure>
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<figure id="attachment_17637" aria-describedby="caption-attachment-17637" style="width: 300px" class="wp-caption alignright"><a href="https://www.flickr.com/photos/87908589@N08/albums/72157711438632943"><img loading="lazy" decoding="async" class="wp-image-17637 size-medium" src="https://www.mindtheproduct.com/wp-content/uploads/2019/10/Mind-the-Product-London-2019-Sketchnotes-300x212.jpg" alt="Mind the Product London 2019 Sketchnotes" width="300" height="212" srcset="https://www.mindtheproduct.com/wp-content/uploads/2019/10/Mind-the-Product-London-2019-Sketchnotes-300x212.jpg 300w, https://www.mindtheproduct.com/wp-content/uploads/2019/10/Mind-the-Product-London-2019-Sketchnotes-768x543.jpg 768w, https://www.mindtheproduct.com/wp-content/uploads/2019/10/Mind-the-Product-London-2019-Sketchnotes.jpg 800w" sizes="(max-width: 300px) 100vw, 300px" /></a><figcaption id="caption-attachment-17637" class="wp-caption-text">Sketchnotes</figcaption></figure>
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<h2>Slides</h2>
<p><a href="https://speakerdeck.com/iamctodd/product-research-rules-mtpcon-london-2019" target="_blank" rel="noopener noreferrer">Product Research Rules!</a> by C Todd Lombardo<br />
<a href="https://speakerdeck.com/jonnyschneider/how-design-thinking-lean-and-agile-work-together" target="_blank" rel="noopener noreferrer">How Design Thinking, Lean, and Agile Work Together</a> by Jonny Schneider</p>
<h2>Your Reactions</h2>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">Thanks to <a href="https://twitter.com/James_Mayes?ref_src=twsrc%5Etfw">@James_Mayes</a>, <a href="https://twitter.com/bfgmartin?ref_src=twsrc%5Etfw">@bfgmartin</a> and the rest of the <a href="https://twitter.com/MindtheProduct?ref_src=twsrc%5Etfw">@MindtheProduct</a> crew for organising the best product management conference in the world! <a href="https://twitter.com/hashtag/MTPCon?src=hash&amp;ref_src=twsrc%5Etfw">#MTPCon</a> <a href="https://twitter.com/hashtag/ProductManagement?src=hash&amp;ref_src=twsrc%5Etfw">#ProductManagement</a> 🎉 <a href="https://t.co/ejfWZDp1sM">pic.twitter.com/ejfWZDp1sM</a></p>
<p>— Adam Wintle (@AdamWintle) <a href="https://twitter.com/AdamWintle/status/1185515848204718081?ref_src=twsrc%5Etfw">October 19, 2019</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
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<p dir="ltr" lang="en">Thank you <a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a> for another great conference. I especially enjoyed <a href="https://twitter.com/kleto?ref_src=twsrc%5Etfw">@kleto</a> and her thoughts on Product EQ and also <a href="https://twitter.com/kateo?ref_src=twsrc%5Etfw">@kateo</a> idea about replacing the words user, customer, learner with the word &#8216;human.&#8217;</p>
<p>— Lorna Tyrtania (@LornaTyrtania) <a href="https://twitter.com/LornaTyrtania/status/1185485924735574023?ref_src=twsrc%5Etfw">October 19, 2019</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">Had a great day <a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a> yesterday with my product team. Some v inspirational speakers including <a href="https://twitter.com/ezinneudezue?ref_src=twsrc%5Etfw">@ezinneudezue</a> <a href="https://twitter.com/hashtag/incopro?src=hash&amp;ref_src=twsrc%5Etfw">#incopro</a> <a href="https://twitter.com/hashtag/productmanagement?src=hash&amp;ref_src=twsrc%5Etfw">#productmanagement</a> <a href="https://t.co/e0JM7sWKue">pic.twitter.com/e0JM7sWKue</a></p>
<p>— Helen Saunders (@musingsofh) <a href="https://twitter.com/musingsofh/status/1185564552278302720?ref_src=twsrc%5Etfw">October 19, 2019</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">Amazing day! Great talks. Mostly it’s about the awesome people and conversations I’ve had. Honoured to be part of such a vibrant Product Management community. Thank to <a href="https://twitter.com/James_Mayes?ref_src=twsrc%5Etfw">@James_Mayes</a> and <a href="https://twitter.com/bfgmartin?ref_src=twsrc%5Etfw">@bfgmartin</a> <a href="https://twitter.com/randy_silver?ref_src=twsrc%5Etfw">@randy_silver</a> <a href="https://twitter.com/fayebenfield?ref_src=twsrc%5Etfw">@fayebenfield</a> <a href="https://twitter.com/EliDaSilva1?ref_src=twsrc%5Etfw">@EliDaSilva1</a> <a href="https://twitter.com/simplybastow?ref_src=twsrc%5Etfw">@simplybastow</a> see you soon! <a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a></p>
<p>— Fabrice Khullar (@fkhullar) <a href="https://twitter.com/fkhullar/status/1185357318004903936?ref_src=twsrc%5Etfw">October 19, 2019</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">Some truly great talks at the <a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a> in London today. My top takeaway: “You can’t hide a bad idea in clear, simple writing” Thanks <a href="https://twitter.com/thoughtsoflj?ref_src=twsrc%5Etfw">@thoughtsoflj</a>!</p>
<p>— Marta Rolak (@martarolak) <a href="https://twitter.com/martarolak/status/1185299925480939521?ref_src=twsrc%5Etfw">October 18, 2019</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en"><a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a> was amazing! I’ve learnt so much today and I’m itching to use what I’ve learnt in my work. Such a diverse set of speakers too! Well done <a href="https://twitter.com/MindtheProduct?ref_src=twsrc%5Etfw">@MindtheProduct</a> and thank you for the ticket <a href="https://twitter.com/annkempster?ref_src=twsrc%5Etfw">@annkempster</a> <a href="https://t.co/aAJz1LKGp0">pic.twitter.com/aAJz1LKGp0</a></p>
<p>— Oluwatobi Ogunsina (@tobiogunsina) <a href="https://twitter.com/tobiogunsina/status/1185254892715331589?ref_src=twsrc%5Etfw">October 18, 2019</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">This message from <a href="https://twitter.com/bfgmartin?ref_src=twsrc%5Etfw">@bfgmartin</a> opening <a href="https://twitter.com/MindtheProduct?ref_src=twsrc%5Etfw">@MindtheProduct</a> is everything, touching on the responsibility of product managers (and probably all of us) to build the right things.</p>
<p>Let&#8217;s stop moving fast and breaking things and start moving intentionally and building better things <a href="https://twitter.com/hashtag/MTPcon?src=hash&amp;ref_src=twsrc%5Etfw">#MTPcon</a> <a href="https://t.co/P7cUzyw9KA">pic.twitter.com/P7cUzyw9KA</a></p>
<p>— Alison Coward (@alisoncoward) <a href="https://twitter.com/alisoncoward/status/1185132805128364032?ref_src=twsrc%5Etfw">October 18, 2019</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>

core/freeform

Product Management Community

The role of an AI product manager by Hiroki Nakamura

Unusual business in the product discovery stage by Kristian Collin Berge

The good, bad, and ugly of OKRs by Jenny Herald

What we learned at #mtpEngage Hamburg 2022

Robotics and society by Cynthia Yeung

Building an industry product by Nick Eales

How to encourage clicks without shady tricks by Paul Boag

Mindset – Being Empowered To Manage Your Stakeholders With Papa Akuffo

Mindset – Blaming the Framework, Core Team Communication, and Remote Working With Matt LeMay

Thank You for Coming Together to Further our Craft at #mtpcon London 2019

Martin Eriksson