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Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller <em>Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams</em> (O'Reilly, 2017).

Martin Eriksson

<p>On October 18-19, 2018 we gathered passionate product people from over 50 countries around the world in London for two days of learning, sharing, and honing our craft. Thank you for joining us and making it another incredible and memorable conference! It started with a day of workshops and product leadership discussions before the main event &#8211; a day of 10 incredible keynotes from Kim Goodwin, Roan Lavery, Ryan Freitas, Emily Webber, Joe Leech, Ivy Ross, Rik Higham, Sally Foote, Richard Banfield, and Janice Fraser.</p>
<p>A massive thank you to the amazing Mind the Product team for making it another incredible conference &#8211; from our crew, volunteers and production and venue staff to our sponsors. Above all though, thanks to our awesome speakers for getting the conversation started and to our passionate audience for keeping it going late into the night!</p>
<p>With 500 attendees in our deep dive workshops and leadership forum, 1,720 attendees in the hall for the conference itself, and over 20 million impressions on twitter, #mtpcon London trumped our own San Francisco conference to take the crown as the biggest product conference in the world. Thanks to all that engagement and passion we also think it&#8217;s the best &#8211; check out our recap video above, or the write-ups and audience reactions below and you&#8217;ll see that we&#8217;re not the only ones that think so!</p>
<p>See you next year in <a href="https://www.mindtheproduct.com/conferences" alt="Mind the Product conferences">Singapore, Manchester, Hamburg, San Francisco, and London!</a></p>
<blockquote><p>When I come to Mind the Product I meet all the people I should know, but don&#8217;t yet. It feels like talking to my kin, it feels like talking to family.<cite>Janice Fraser</cite></p></blockquote>
<h2>Write-ups</h2>
<p><a href="https://www.mindtheproduct.com/what-we-learned-at-mtpcon-london-2018/">What we Learned at Mind the Product London 2018</a> by James Gadsby-Peet and Emily Tate<br />
<a href="https://medium.com/@geciobotaru/3-things-i-learned-about-at-mind-the-product-london-2018-e72affbcf3d7" rel="noopener" target="_blank">3 things I learned about at Mind the Product London 2018</a> by Georgiana Ciobotaru<br />
Did we miss any? Let us know and we&#8217;ll update the list!</p>
<h2>Photos &amp; Sketchnotes</h2>
<div style="width: 360px; float: left; text-align: center;padding:0 1rem 2rem 0;">
<a href="https://www.flickr.com/photos/87908589@N08/albums/72157702566474184/"><img loading="lazy" decoding="async" src="https://www.mindtheproduct.com/wp-content/uploads/2018/10/mind-the-product-workshops-london-2018-360x194.jpg" alt="Mind the Product Workshops London 2018" width="360" height="194" class="alignnone size-profile-post-thumb wp-image-14144" style="padding:0;"/></a><a href="https://www.flickr.com/photos/87908589@N08/albums/72157702566474184/" rel="noopener" target="_blank">Workshops</a></div>
<div style="width: 360px; float: left; text-align: center;padding:0 1rem 2rem 0;">
<a href="https://www.flickr.com/photos/87908589@N08/albums/72157699497148072"><img loading="lazy" decoding="async" src="https://www.mindtheproduct.com/wp-content/uploads/2018/10/mind-the-product-leadership-forum-london-2018-360x194.jpg" alt="Mind the Product Leadership forum London 2018" width="360" height="194" class="alignnone size-profile-post-thumb wp-image-14142" style="padding:0; "/></a><a href="https://www.flickr.com/photos/87908589@N08/albums/72157699497148072" rel="noopener" target="_blank">Leadership</a></div>
<div style="width: 360px; float: left; text-align: center;padding:0 1rem 2rem 0;">
<a href="https://www.flickr.com/photos/87908589@N08/albums/72157699497575332"><img loading="lazy" decoding="async" src="https://www.mindtheproduct.com/wp-content/uploads/2018/10/mind-the-product-conference-london-2018-360x194.jpg" alt="Mind the Product conference London 2018" width="360" height="194" class="alignnone size-profile-post-thumb wp-image-14143" style="padding:0;" /></a><a href="https://www.flickr.com/photos/87908589@N08/albums/72157699497575332" rel="noopener" target="_blank">Conference</a></div>
<div style="width: 360px; float: left; text-align: center;padding:0 1rem 2rem 0;">
<a href="https://www.flickr.com/photos/87908589@N08/albums/72157674841584308"><img loading="lazy" decoding="async" src="https://www.mindtheproduct.com/wp-content/uploads/2018/10/mind-the-product-conference-sketchnotes-london-2018-360x194.jpg" alt="Mind the Product Conference Sketchnotes London 2018" width="360" height="194" class="alignnone size-profile-post-thumb wp-image-14143" style="padding:0;" /></a><a href="https://www.flickr.com/photos/87908589@N08/albums/72157674841584308" rel="noopener" target="_blank">Sketchnotes</a></div>
<p><br style="clear:both;"></p>
<h2>Slides</h2>
<p><a href="https://speakerdeck.com/roanlavery/driving-growth-vs-building-core-value" rel="noopener" target="_blank">Driving Growth vs Building Core Value</a> by Roan Lavery<br />
<a href="https://www.slideshare.net/EmilyWebber/mind-the-product-london-2018-communities-of-practice/1" rel="noopener" target="_blank">Communities of Practice</a> by Emily Webber<br />
<a href="https://www.slideshare.net/mrjoe/ux-psychology-and-the-power-of-100-mrjoe-leech" rel="noopener" target="_blank">UX, Psychology, and the Power of 100</a> by Joe Leech<br />
<a href="https://www.slideshare.net/RikHigham/get-comfortable-breaking-your-product-mind-the-product-conference-talk" rel="noopener" target="_blank">Get Comfortable Breaking Your Product</a> by Rik Higham<br />
<a href="https://speakerdeck.com/sallyfoote/what-can-you-do-with-a-square" rel="noopener" target="_blank">What Can You Do With a Square?</a> by Sally Foote<br />
<a href="https://speakerdeck.com/richardbanfield/a-tale-of-belonging" rel="noopener" target="_blank">A Tale of Belonging</a> by Richard Banfield<br />
<a href="https://www.slideshare.net/clevergirl/accepting-the-truth-at-work-3-practical-tools" rel="noopener" target="_blank">Accepting the Truth at Work</a> by Janice Fraser</p>
<h2>Your Reactions</h2>
<blockquote class="twitter-tweet" data-lang="en">
<p lang="en" dir="ltr">Wonderful and excellent couple of days at <a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a>. One of the best curated conferences I’ve ever been to, and on a personal note the <a href="https://twitter.com/MindtheProduct?ref_src=twsrc%5Etfw">@mindtheproduct</a> crew are just some of the best people I’ve ever had the honour of meeting</p>
<p>&mdash; Roisi, except spooky (@roisiproven) <a href="https://twitter.com/roisiproven/status/1053337102497300481?ref_src=twsrc%5Etfw">October 19, 2018</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p lang="en" dir="ltr">What an amazing day I had. Thank you to everyone at <a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a> for creating a truly special event, where I can say things that I think are important, and perhaps a bit risky. So much appreciation. ❤️🙏💪</p>
<p>&mdash; Janice Fraser (@clevergirl) <a href="https://twitter.com/clevergirl/status/1053394727150718978?ref_src=twsrc%5Etfw">October 19, 2018</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-cards="hidden" data-lang="en">
<p lang="en" dir="ltr">Yesterday was like Xmas for all the product peeps out there. We are finally getting up after that awesome afterparty. I&#39;m personally leaving motivated and energized ready for the upcoming product challenges so a huge thank you to all organizers&amp;speakers! <a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a> <a href="https://twitter.com/MindtheProduct?ref_src=twsrc%5Etfw">@MindtheProduct</a> <a href="https://t.co/FbzTY9KJja">pic.twitter.com/FbzTY9KJja</a></p>
<p>&mdash; Ondřej Šraděja (@sradejaondrej) <a href="https://twitter.com/sradejaondrej/status/1053649243121090561?ref_src=twsrc%5Etfw">October 20, 2018</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-cards="hidden" data-lang="en">
<p lang="en" dir="ltr">Loads to take away and think about from <a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a> yesterday. Such a great day. <a href="https://t.co/lxucC5Ac5s">pic.twitter.com/lxucC5Ac5s</a></p>
<p>&mdash; Adrian Venables (@APVenables) <a href="https://twitter.com/APVenables/status/1053547401947033600?ref_src=twsrc%5Etfw">October 20, 2018</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p lang="en" dir="ltr">Great <a href="https://twitter.com/hashtag/MTPCon?src=hash&amp;ref_src=twsrc%5Etfw">#MTPCon</a> 2018! Inspiring talks and discussions during leadership forum and insights packed conference day! Product Hype on!!! <a href="https://t.co/lNF6b9xGxy">pic.twitter.com/lNF6b9xGxy</a></p>
<p>&mdash; Krzysztof Slupski (@kslupski) <a href="https://twitter.com/kslupski/status/1053398778714169345?ref_src=twsrc%5Etfw">October 19, 2018</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-cards="hidden" data-lang="en">
<p lang="en" dir="ltr">Back in the &#39;Burgh after an epic <a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a>!<br />Thanks to everyone who helped make it a great few days! 🤜<a href="https://twitter.com/bfgmartin?ref_src=twsrc%5Etfw">@bfgmartin</a> <a href="https://twitter.com/simplybastow?ref_src=twsrc%5Etfw">@simplybastow</a> <a href="https://twitter.com/simoncast?ref_src=twsrc%5Etfw">@simoncast</a> <a href="https://twitter.com/James_Mayes?ref_src=twsrc%5Etfw">@James_Mayes</a> Analisa <a href="https://twitter.com/Gadsby?ref_src=twsrc%5Etfw">@Gadsby</a> <a href="https://twitter.com/camassey?ref_src=twsrc%5Etfw">@camassey</a> <a href="https://twitter.com/thedailyem?ref_src=twsrc%5Etfw">@thedailyem</a> <a href="https://twitter.com/MAA1?ref_src=twsrc%5Etfw">@MAA1</a> <a href="https://twitter.com/EliSymeon?ref_src=twsrc%5Etfw">@EliSymeon</a> the AV team and all the <a href="https://twitter.com/MindtheProduct?ref_src=twsrc%5Etfw">@MindtheProduct</a> Cyan Army! 🙏 <a href="https://t.co/v8DDztcdeO">pic.twitter.com/v8DDztcdeO</a></p>
<p>&mdash; Rik Higham (@rikhigham) <a href="https://twitter.com/rikhigham/status/1053661634080751617?ref_src=twsrc%5Etfw">October 20, 2018</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p lang="en" dir="ltr">Thanks for a great <a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a>. Amazing to see 1,700 product managers in one room sharing, learning, and getting inspired.</p>
<p>&mdash; Ian Pollard (@ianwantstea) <a href="https://twitter.com/ianwantstea/status/1053527635677077504?ref_src=twsrc%5Etfw">October 20, 2018</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p lang="en" dir="ltr"><a href="https://twitter.com/MindtheProduct?ref_src=twsrc%5Etfw">@MindtheProduct</a> and everyone at <a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a> in London today &#8211; thank you, THANK YOU for a fabulous time!</p>
<p>&mdash; Sally Foote (@sallyfoote) <a href="https://twitter.com/sallyfoote/status/1053362934703890432?ref_src=twsrc%5Etfw">October 19, 2018</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p lang="en" dir="ltr">Thank you Mind the Product, I had a blast! <a href="https://twitter.com/hashtag/MTPcon?src=hash&amp;ref_src=twsrc%5Etfw">#MTPcon</a> <a href="https://twitter.com/MindtheProduct?ref_src=twsrc%5Etfw">@MindtheProduct</a> <a href="https://t.co/0ObeoLmnO7">pic.twitter.com/0ObeoLmnO7</a></p>
<p>&mdash; Joe Leech (@mrjoe) <a href="https://twitter.com/mrjoe/status/1053591263834968064?ref_src=twsrc%5Etfw">October 20, 2018</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>

core/freeform

Product Management Conference

Product teams in flux – Pendomonium+#mtpcon roadshow: Berlin

AI in practice at Berlin’s leading companies – Pendomonium+#mtpcon roadshow: Berlin

AI in practice at Amsterdam’s leading companies – Pendomonium+#mtpcon roadshow: Amsterdam

Product teams in flux – Pendomonium+#mtpcon roadshow: London

AI in practice at London’s leading companies – Pendomonium+#mtpcon roadshow: London

What’s next for product management in 2024? Nichole Mace (SVP Product and User Experience, Pendo)

Perspectives from an unconventional CPO – Yuelin Li (CPO, Onfido)

The future of product management – Trisha Price (CPO, Pendo)

The future of product management in 2024 and beyond (Brian Walsh, SVP Product, Pendo)

Thank You for Helping Hone our Craft at #mtpcon London 2018

Martin Eriksson