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Mind the Product

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How to build a companion product and win user trust

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🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Join us at #mtpcon London in 2025 – mark your calendars

Connecting fans to creators at Spotify (Dariusz Dziuk, Product Lead, Spotify)

Why teams often struggle with OKRs: A conversation with Jeff Gothelf

5 ways to invent and simplify as an AI/ML product manager

I've been in the digital industry for over 10 years and have worked across small and large charities, as well as my own freelance projects. I am now Director of Digital at the sector leading creative agency William Joseph. 

Having been at Cancer Research UK for the last four years, I have been able to work on high volume, high profile campaigns such as Race for Life, Dryathlon and the much-quoted #nomakeupselfie. 

In that time I helped drive forward the charity’s digital product and marketing capabilities to be some of the most respected and successful in the sector. 

I'm always excited to work with other organisations, share expertise and swap cat gifs. Give me a shout!

Director of Digital

James Gadsby Peet

Most big companies have one thing in common with America, that they’ve been dominant for a very long time but are now struggling. They’re seeing the same challenges about how to change so they can be resilient and grow in the world as it is now.
It’s a situation that forces us to reflect on what truth is. At #mtpcon London in 2019, Janice Fraser told us how she created three approaches to uncover, accept, and act on what&#8217;s true, so we can be more effective at work. This talk is as relevant today as it was then and so we wanted to share it again.
<h2>1. The Path out of Hell Leads Through Misery</h2>
Radical candour is about giving truth with love, for the benefit of others. Radical acceptance is the same idea, but for the benefit of ourselves. The truths we have to accept at work range from not getting a pay rise to having a lot of responsibility without any authority.
More often than not, we don’t give ourselves relief from the difficulties we face at work. You can see this for yourself by reimagining decisions that you’ve disagreed with and noticing the physical symptoms of stress that show themselves.
This is your brain getting stuck on the belief that the situation should not be the way it is. That creates a mental dissonance &#8211; you think “it’s true, but it shouldn’t be true, and I don’t like it”. 
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-14855" src="https://www.mindtheproduct.com/wp-content/uploads/2019/01/Janice-Fraser-on-stage-at-mtpcon-London-2018.jpg" alt="Janice Fraser on stage at mtpcon London 2018" width="2048" height="1152" srcset="https://www.mindtheproduct.com/wp-content/uploads/2019/01/Janice-Fraser-on-stage-at-mtpcon-London-2018.jpg 2048w, https://www.mindtheproduct.com/wp-content/uploads/2019/01/Janice-Fraser-on-stage-at-mtpcon-London-2018-300x169.jpg 300w, https://www.mindtheproduct.com/wp-content/uploads/2019/01/Janice-Fraser-on-stage-at-mtpcon-London-2018-768x432.jpg 768w, https://www.mindtheproduct.com/wp-content/uploads/2019/01/Janice-Fraser-on-stage-at-mtpcon-London-2018-1024x576.jpg 1024w, https://www.mindtheproduct.com/wp-content/uploads/2019/01/Janice-Fraser-on-stage-at-mtpcon-London-2018-285x160.jpg 285w, https://www.mindtheproduct.com/wp-content/uploads/2019/01/Janice-Fraser-on-stage-at-mtpcon-London-2018-570x320.jpg 570w" sizes="(max-width: 2048px) 100vw, 2048px" /> 
Radical acceptance can help you to let go of these feelings. One tool is the Six Question Retro:
<ol>
<li>What’s the unsettling situation?</li>
<li>How did this situation occur?</li>
<li>What effect did it have on you?</li>
<li>How did you contribute to the situation?</li>
<li>How did those around you contribute to the situation?</li>
<li>What did you have control over in the situation?</li>
</ol>
More often than not, by answering these questions you’ll see that there was little you could have done in the situation. When you start to accept reality, it stops controlling your thoughts so you can feel better and move forward. Your options for this are solving the problem, feeling better about it or tolerating the issue.
Whatever you decide, you’ll be basing your approach on the facts and your conscious mind rather than the subconscious emotions which drive many of us.
By accepting the reality of your situation you can see that pain can’t be avoided, but you can still accept it calmly and move forward effectively.
<h2>2. Decisions are Made Illogically Most of the Time</h2>
Humans are biased and fallible. Everybody finds it hard to go back on decisions that they have previously justified and explained to others. When putting individuals together to make decisions, these cognitive biases are multiplied to create a situation where nothing objective can emerge.
To try and rework these situations to be more fact-led, you need to Notice, Describe and then Make a Plan. You can do this by practising better decision making with your teams:
<ol>
<li>Set aside an hour</li>
<li>Bring a colleague or two</li>
<li>What is a decision that will be made?</li>
<li>Who will be involved?</li>
<li>What are three or four likely biases at play?</li>
<li>How can you mitigate?</li>
<li>Repeat monthly until you’re good at it.</li>
</ol>
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-14854" src="https://www.mindtheproduct.com/wp-content/uploads/2019/01/Janice-Fraser-at-mtpcon-London-2018.jpg" alt="Janice Fraser at mtpcon London 2018" width="2048" height="1365" srcset="https://www.mindtheproduct.com/wp-content/uploads/2019/01/Janice-Fraser-at-mtpcon-London-2018.jpg 2048w, https://www.mindtheproduct.com/wp-content/uploads/2019/01/Janice-Fraser-at-mtpcon-London-2018-300x200.jpg 300w, https://www.mindtheproduct.com/wp-content/uploads/2019/01/Janice-Fraser-at-mtpcon-London-2018-768x512.jpg 768w, https://www.mindtheproduct.com/wp-content/uploads/2019/01/Janice-Fraser-at-mtpcon-London-2018-1024x683.jpg 1024w" sizes="(max-width: 2048px) 100vw, 2048px" />
<h2>3. You Don&#8217;t get Buy-in in a Single Meeting</h2>
No one knows what “buy-in” is, how to generate it, or how to keep it. Janice’s best model for describing it is below and you can use it to diagnose whether you have buy-in:
<ul>
<li>Understanding &#8211; any decision that’s made without understanding is highly vulnerable.</li>
<li>Belief &#8211; It’s possible to have belief but without buy-in. Often people will think they know what’s going on and buy into it, but when they really learn it’s easy for that to change.</li>
<li>Advocacy &#8211; if you hear other people selling your idea, then they understand it enough to talk about it with people and try to convince them of it. This is putting their social capital on the line in aid of the idea.</li>
<li>Decision-making &#8211; are people making decisions in support of it? This is the highest level of buy-in that means people won’t unwind what’s been done before.</li>
</ul>
Once you have this model, you can understand the support you truly have and where to focus your time on solidifying it.

core/freeform

Hello, and what is it you do exactly? Jonty Sharples (Product and Strategy consultant)

Common transformation pitfalls by Marty Cagan

Rethinking delivery with product operations in the age of product

Get innovation-ready, your product manager is on fire! by Julia Shalet

How to drive product innovation

Org charts eat culture for breakfast: Why an agile mindset alone won’t help you by Björn Waide

Digital Transformation: The best way to waste millions of dollars by Amjad Sidqi

Uncovering the Truth by Janice Fraser

James Gadsby Peet