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Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

<p>In this <span style="text-decoration: underline;"><a href="https://www.mindtheproduct.com/producttank-about/content/">ProductTank Pune</a></span> talk, <span style="text-decoration: underline;"><a href="https://www.linkedin.com/in/akhiljp/">Akhil Jayaprakash</a></span>, senior product manager at Amazon, gives us a breakdown of what product managers need to know about the next 100m users in India, including their user personas, the challenges they face, and a sector already solving those problems.</p>
<p></p>
<p>Watch the video to see Akhil’s talk in full or read on for an overview of his key points:</p>
<ul>
<li>Who are the next 100m users?</li>
<li>What are the challenges they face?</li>
<li>Social commerce impact on challenges</li>
</ul>
<h2>Who are the next 100m users?</h2>
<p>As product managers, any solution built for a problem should consider the future generations of users that will be using it. Akhil breaks down the three primary user personas that product managers in India need to note: Aspiring Gen Z, Women, and Determined Merchants.</p>
<p>These user personas can be found in India’s Tier 2 and Tier 3 cities. Understanding their behaviors and the technology they currently have or are expected to have, is essential to building great products. Product managers should be aware of things like Gen Z being early adopters of solutions, Women relying on family members to help with tech, and merchants typically having two devices or SIM cards for different purposes.</p>
<h2>What are the challenges they face?</h2>
<p>There are behavioral and technical challenges that each user persona faces. As Akhil explains, many behavioral challenges stem from a lack of trust, technological literacy, and the human element. Therefore product managers should be aware that some of their users might have difficulty navigating apps to make purchases or return goods. Also, personas prefer having their questions about any product answered before purchasing so that they can drive a bargain.</p>
<p>Among the technical challenges, networks become slow at peak times, so product managers need to consider the infrastructure problems that might await them in the future and how some of the personas won’t understand the difference in UX syntax between WhatsApp and share icons.</p>
<h2>Social commerce impact on challenges</h2>
<p>The social commerce sector in India is connecting small businesses and shoppers through chat and social platforms such as WhatsApp and Facebook. Akhil references the fact that avenues are available so that shoppers and retailers can chat directly to eliminate the lack of trust challenge and for shoppers to ask questions about products through live real-time video to create the human element.</p>
<p>The key takeaways from this talk are that when building a product, product managers should learn about their specific users and the problems they are facing before they start building.</p>
<h2>Enjoy more from ProductTank</h2>
<p>ProductTanks are informal meetups, created by <a href="http://mindtheproduct.com/about/" target="_blank" rel="noopener noreferrer">Mind the Product</a>, to bring local product people together and to enable speakers to share amazing product insights. Today we have ProductTanks in more than 200 cities across the globe and there’s probably one near you.</p>
<p>Learn more about <a href="https://www.mindtheproduct.com/producttank-about/" target="_blank" rel="noopener noreferrer">ProductTank</a> – find your local meetup, explore more ProductTank content, see the latest ProductTank news, and discover ways to get involved!</p>

core/freeform

The magic of making great products with Christian Idiodi

Continuous discovery by Konstantin Diener

Unusual business in the product discovery stage by Kristian Collin Berge

How to find out what your customers want by Janet Bumpas

From PO to CPO: How to drive your product career by Namrata Sarmah

How to recognise and beat the ‘knowing’ gap – Christina Wodtke at MTP Engage Hamburg

Get innovation-ready, your product manager is on fire! by Julia Shalet

Jedi discovery and delivery by Lisa Mo Wagner

From pandemic to pingdemic – Building through uncertainty

A designer, a product manager, and an engineer walk into a bar…by Karishma Irani

Understanding the next 100m users in India by Akhil Jayaprakash

Andres Phillips