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Mind the Product

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Creating metrics that matter

A case study: Launching a product process in a project-based company

B2B product management

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Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams (O'Reilly, 2017).

Martin Eriksson

Is your product disruptive or sustaining? There&#8217;s nothing wrong with being sustaining by the way &#8211; a disruptive company that is successful quickly becomes a sustaining company. The important thing is to understand where on this spectrum you lie because both need to think differently when it comes to everything from marketing to how to develop new products.
On the disruptive side you need to be optimised for learning, and on the sustaining side you have to be optimised for execution, and the big sin of any company &#8211; from start-up to corporate &#8211; is doing the wrong thing at the wrong stage.
At <a href="http://conference.mindtheproduct.com/" title="Product Management Conference">Mind the Product 2013</a>, <a href="http://twitter.com/brantcooper" title="Brant Cooper on Twitter">Brant Cooper</a> and <a href="http://twitter.com/pv/" title="Patrick Vlaskovits on Twitter">Patrick Vlaskovits</a> showed how to identify which stage you&#8217;re in and are heading for, and how to act accordingly.
<blockquote>Execute on what&#8217;s known &#8211; learn what&#8217;s unknown.</blockquote>
Brant and Patrick are co-authors of The Entrepreneur’s Guide to Customer Development and the New York Times best seller <a href="http://www.amazon.com/gp/product/111829534X/ref=as_li_ss_tl?ie=UTF8&#038;camp=1789&#038;creative=390957&#038;creativeASIN=111829534X&#038;linkCode=as2&#038;tag=mindthe-20" title="The Lean Entrepreneur" target="_blank">The Lean Entrepreneur</a>. They both have a long track record of founding and building startups, as well as thought leadership in the Lean Startup movement.

core/freeform

Product Management Process

How to F.A.I.L. better in product by Marc Abraham

Fighting product-market drift by Dave Wascha

Building a digital product organisation, brick by brick by Nils Michaelis

Learnings from London: Going from Meh to Awesome by Shiva Rajaraman

The art of product management with Ken Norton

Using principles to make better decisions faster by Martin Eriksson

Rethinking delivery with product operations in the age of product

What’s stopping teams from running experiments by Cameron Savage

Top 7 signs you’re in a bad product system by Scott Williamson

How to bring product thinking to any team by Merissa Silk

Video: Lean Product Development

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