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Connecting fans to creators at Spotify (Dariusz Dziuk, Product Lead, Spotify)

Why teams often struggle with OKRs: A conversation with Jeff Gothelf

Deep dive: Crafting your product vision and mission

5 ways to invent and simplify as an AI/ML product manager

Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams (O'Reilly, 2017).

Martin Eriksson

The healthcare.gov launch in the US in 2013 has been well documented as one of the most disastrous product launches ever. In the aftermath of that launch the United States Digital Service was formed with a focus on improving the way IT services are delivered in government. Dana Chisnell, who has a long and storied career helping governments with user experience and is currently part of the USDS team, joined us at Mind the Product to share the legacy of that failure &#8211; a new approach to software development in the federal government, and a new way to think about the citizen experience.
The first healthcare.gov system cost $200m to build and $70m/year to maintain. You&#8217;d think for that kind of money you&#8217;d have an amazing user experience and robust site uptime. But it wasn&#8217;t. On the first day 2.8 million people tried and failed to sign up on the site, and 70% of these errors were caused by something as simple and seemingly innocuous as the sign-up form.
Authentication is a repeated problem across all of the services and interactions users have with the government, practically every service the federal government provides has this problem. And this is because they have made it hard for themselves to deliver a service by forgetting that they are actually in the service business. And that service is a designed experience, whether you are intentional or not.
The redesigned healthcare.gov took 8 engineers to rebuild in less than a year, cost $40m to build and $4m/year to maintain. It&#8217;s error rate is less than a tenth of a percent &#8211; 10 errors in the first month, not 10%. The response time went from 20 seconds to 20 milli-seconds. And it has allowed millions who have never had health insurance to sign up for it for the first time.
Thus redesigning the citizen experience isn&#8217;t just about the user interface, but it happens at every layer of the service, from the back end to authentication systems to the many touchpoints for the citizen.
Watch this illuminating talk for more examples and insights into how the USDS is doing this on a grand scale by continuous delivering improvements.

core/freeform

What good product design looks like – Miguel Fernandez (VP of Product Design, Slack)

10x Product X Design: Product and research team collaboration by Jane Austin

Learnings from London: What is it like to hold Google in your hand?

Learnings from London: How to build a billion dollar app

Product Systems: How to manufacture lightning in a bottle by Oji Udezue

Product management meets UX design by Tanmay Goel, Emi Kwon, Simran Kaur

Designing a sustainable future by Leyla Acaroglu

Making Hard Product Decisions for All the Right Reasons

Product Vision 2020

The Importance of Empathy, By Jack Sheppard

Video: Modernizing the Citizen Experience by Dana Chisnell

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