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Ian Haynes is a digital marketing specialist and has successfully deployed over 500 pages of content as a ghostwriter for businesses of all sizes. He believes that for people to truly value your business and perceive it as a brand, your content needs to do much more than just inform, it needs to talk, engage, and convert. Outside of his work, Ian likes exploring Brooklyn with his Labrador.

Ian Haynes

Experimentation

Experiment like a boss by Merissa Silk

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Learnings from London: Tech and the new normal by Benedict Evans

What’s stopping teams from running experiments by Cameron Savage

Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

#mtpcon

Product’s role in experimentation culture by Terry Lee

Louron serves as the Editor at Mind the Product, bringing nearly a decade of experience in editorial positions across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or Twitter.

Louron Pratt

Stay Humble or Be Humbled — Case Studies from the Experimentation Trenches by Anthony Rindone

With a career founded in writing, I pivoted to Product, enjoying the challenges offered by managing diverse products while bringing clarity of communication to my work. I&#39;m passionate about seeing how fast the space is evolving, and always interested to be part of the conversation, whether as a contributor, or writer.

Jon Horvath

The magic of thinking big by Lenny Rachitsky

Tech and the New Normal by Benedict Evans

Gordon Tang is a fintech enthusiast who equally enjoys working with others and spending time in spreadsheets and process diagrams. As a product manager, he’s a generalist with a keen eye for engineering &amp; design details. Gordon is currently leading the growing product development team to help healthcare organizations across the US manage their costs on third-party services.

Gordon Tang

Agile

Testing Business Ideas, by David Bland

I've been in the digital industry for over 10 years and have worked across small and large charities, as well as my own freelance projects. I am now Director of Digital at the sector leading creative agency William Joseph. 

Having been at Cancer Research UK for the last four years, I have been able to work on high volume, high profile campaigns such as Race for Life, Dryathlon and the much-quoted #nomakeupselfie. 

In that time I helped drive forward the charity’s digital product and marketing capabilities to be some of the most respected and successful in the sector. 

I'm always excited to work with other organisations, share expertise and swap cat gifs. Give me a shout!

James Gadsby Peet

Get Comfortable Breaking Your Product by Rik Higham

Megan is a Senior Product Manager with a background in advertising. She is currently working on audience and data products for global advertising agencies and their clients. As a Speaker Curator for ProductTank SF, Megan finds, interviews and hosts speakers at San Francisco ProductTank events. Megan believes in continued learning and emphasizes the importance of connecting with the product community.

Megan Hart (Conlin)

A/B Testing

Product experimentation pitfalls and how to avoid them by Jon Noronha

Using Experimentation to Drive Product – Stephen Pavlovich (CEO of Conversion.com)

With his background in technical editing, community building and product marketing, Chris' approach to product management is inherently centered around user narratives. He spent the first few years of his career working with the B2B developer products, prototyped an experimental technical publishing platform along the way, and then kick-started the Mind the Product platform. You can find him at ProductTank, or on twitter as @camassey.

Chris Massey

Video: Lean UX in Product Management

Experimentation

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