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Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on <a href="https://www.mindtheproduct.com/the-product-experience/">The Product Experience homepage</a>.

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The Product Experience

<div id="buzzsprout-player-15129518"></div><script src="https://www.buzzsprout.com/1797429/15129518-what-organisations-get-wrong-about-market-expansion-chui-chui-tan-growth-and-strategy-expert.js?container_id=buzzsprout-player-15129518&#038;player=small" type="text/javascript" charset="utf-8"></script>



<p>Join us on this week&#8217;s podcast as we explore international product growth with Chui Chui Tan of Beyō Global, an expert in culturalisation. Discover how she helps businesses thrive in new markets by understanding cultural nuances and values. From her user experience roots to her role as a global consultant, Chui Chui highlights the importance of cultural intelligence in product development and international strategy, offering tips even small enterprises can use for growth.</p>



<p><strong>Featured Links:</strong> Follow Chui Chui on <a href="https://www.linkedin.com/in/chuichuitan/" target="_blank" rel="noreferrer noopener">LinkedIn</a> | <a href="https://beyo.global/" target="_blank" rel="noreferrer noopener">Beyō Global</a>| <a href="https://beyo.global/books" target="_blank" rel="noreferrer noopener">Buy</a> Chui Chui&#8217;s book <em>&#8216;Research for Global Growth &#8211; Strategies and Guidelines for Cross-Cultural Insights&#8217;</em></p>

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Join us on this week's podcast as we explore international product growth with Chui Chui Tan of Beyō Global, an expert in culturalisation. Discover how she helps businesses thrive in new markets by understanding cultural nuances and values. From her user experience roots to her role as a global consultant, Chui Chui highlights the importance of cultural intelligence in product development and international strategy, offering tips even small enterprises can use for growth.

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<strong>Featured Links:</strong> Follow Chui Chui on <a href="https://www.linkedin.com/in/chuichuitan/" target="_blank" rel="noreferrer noopener">LinkedIn</a> | <a href="https://beyo.global/" target="_blank" rel="noreferrer noopener">Beyō Global</a>| <a href="https://beyo.global/books" target="_blank" rel="noreferrer noopener">Buy</a> Chui Chui's book <em>'Research for Global Growth - Strategies and Guidelines for Cross-Cultural Insights'</em>

Podcast

Understanding Product Equity in Tech – Glenn Block (Founder and CEO, ProdSense)

It’s not you, it’s them – frustrating things orgs do – Keji Adedeji (Product Leader and Coach)

How Yahoo creates a great experience for its users – Kameron Canbaz (Product Manager, Workflow and UX at Yahoo)

AI ethics advice from former White House technologist – Kasia Chmielinski (Co-founder, The Data Nutrition Project)

Building an Associate Product Manager program at Miro – Thor Mitchell (Product Executive-in-Residence, Balderton Capital)

How CX works with Product at Ikea – Hanneke Hoogewerf (Sr Strategic Experience Designer, IKEA)

How to prioritise your work for impact- Nacho Bassino (Product Leadership Coach)

How Google makes AI work at Enterprise scale – Miku Jha (Director, AI/ML and Generative AI, Google Cloud)

It’s the Strategy, stupid – Andrew Martinez-Fonts (VP Product, Honeysales)

What organisations get wrong about market expansion – Chui Chui Tan (Growth and Strategy expert)