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Mind the Product

Guest Post

Building for change: When transformation and product management meet

Product Development

What are product features? Definition, examples, and 5 types

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Why teams often struggle with OKRs: A conversation with Jeff Gothelf

Lessons from my first year as a Prod Ops Manager

How Google makes AI work at Enterprise scale – Miku Jha (Director, AI/ML and Generative AI, Google Cloud)

5 ways to invent and simplify as an AI/ML product manager

Head of Product

Jon Horvath

<p>In this <a href="https://www.mindtheproduct.com/mtpcon/digital/" target="_blank" rel="noopener noreferrer">#mtpcon Digital 2020 keynote</a>, Gibson Biddle, Former VP Product, Netflix, lays out a methodology to hack your product career through self-positioning,  experimentation, data-assessment, and feedback.</p>
<p>Watch the video to see his talk in full. Or read on for an overview of his key points:</p>
<ul>
<li>Understand your product and leadership skills</li>
<li>Form hypotheses and experiment with side projects</li>
<li>Establish your own board of directors and utilise feedback</li>
</ul>
<p>Gibson begins by introducing what he describes as the most important product he knows &#8211; &#8220;that the product is you”, he says. Using a basic positioning model, he shows how we can understand our own value, asking product questions like:</p>
<ol>
<li>What is the product?</li>
<li>What are the benefits?</li>
<li>What’s your personality?</li>
</ol>
<p>Using the answers to these questions, he explains, you can define your career hypotheses or the direction you plan towards product leadership, by further asking how you might engage in experiments to figure out what&#8217;s good or bad or right or wrong for you. What data you might need to seek to reach your goals and, based on the results, what you should be doing to move your plan forward.</p>
<h2>The Skills of a Product Leader</h2>
<p>At the job interview stage, Gibson explains how prospective employers want to know two things: where you’re great and where you&#8217;re weak.</p>
<p>To identify your strengths, he recommends looking at both your product and leadership skills and noting down two or three strengths in each area:</p>
<p>&gt;Product skills:</p>
<ul>
<li>Technical</li>
<li>Management</li>
<li>Creative</li>
<li>Business</li>
<li>Marketing</li>
<li>Design</li>
<li>Consumer science</li>
</ul>
<p>Leadership skills:</p>
<ul>
<li>Leadership</li>
<li>anagement</li>
<li>Strategic thinking</li>
<li>Results-orientated</li>
<li>Culture</li>
<li>Business maturity</li>
<li>Domain expertise</li>
</ul>
<p>Your areas of strength, he tells us, are the superpowers people will want to hire you for &#8211; focus on them.</p>
<p>Of course, Gibson stresses, skill attainment is acquired with time, you won&#8217;t, nor do you have to, learn everything overnight. Progress is incremental and can be condensed into stages. For example, you might develop key skills as you:</p>
<ul>
<li>Build a product (basic design and management)&gt;</li>
<li>Build a hit product (Marketing and consumer insight)</li>
<li>Build an org (leadership, strategy; team development and culture)</li>
<li>Build a company (cross-functional leadership, company strategy)</li>
<li>Build an industry (long-term strategy and partnerships)</li>
</ul>
<p>Identify which product you’re building and, from that point, where your career might progress to next.</p>
<h2>An Experimental Approach</h2>
<p>Gibson describes how, even with clear progression goals, careers are long and winding roads and how of often, CVs play host to whitewashed sections as “consultants” which, he says in his case, signal the &#8220;years of failure [&#8230;] experiments, and stuff that works and stuff that doesn&#8217;t”.</p>
<p>These experiments, he says, provide important evidence which informs career decisions. These choices or “forks in the road” can be used as a way to evaluate your career hypothesis &#8211; the role you seek, the business you want to work in and the leader you want to become. What’s important, is to always think long-term.</p>
<h2>The Metrics of Hacking</h2>
<p>Gibson lists three metrics he has used to understand his own career success:</p>
<ol>
<li>Income</li>
<li>Job satisfaction</li>
<li>Good for the world</li>
</ol>
<p>Rating each out of 10, Gibson&#8217;s been able to track the highs and lows and stresses the importance of finding a career with an 8-10 satisfaction level. If you try this system and find this metric is low, then consider doing some of those previously mentioned experiments.</p>
<p>“You&#8217;re going find yourself taking some risks, and then think of these ideas as hypotheses experiments just the way you would with a product”, Gibson says, introducing the “2am test”. It’s what keeps you engaged late at night &#8211; a project or activity &#8211; if in the morning you’re still thinking about it “that&#8217;s usually a sign or a signal that that&#8217;s a potential career hypothesis”.</p>
<h2>Establish Your Own Board of Directors</h2>
<p>Finally, Gibson imparts a requirement, the need to “find a personal board of directors”, made up of peers and mentors. Building this community can help provide critical feedback based on their own experience, breadth of skill and networks. “You need them to help you articulate [&#8230;] and navigate this career path which is twisted and dirty”.</p>
<p>The key to hacking your career is to be bold, reposition yourself, access and experiment wherever possible, track your results and optimise for success. “At the end of the day”, Gibson says, “I&#8217;d love everybody in the room to have a career set of eight or more”.</p>
<p>For a more detailed look at Gibson’s speech read his article <a href="https://medium.com/@gibsonbiddle/hacking-your-product-management-career-cce227a9c39a" target="_blank" rel="noopener noreferrer">here</a>.</p>

core/freeform

Product Management Conference

Product teams in flux – Pendomonium+#mtpcon roadshow: Berlin

AI in practice at Berlin’s leading companies – Pendomonium+#mtpcon roadshow: Berlin

AI in practice at Amsterdam’s leading companies – Pendomonium+#mtpcon roadshow: Amsterdam

Product teams in flux – Pendomonium+#mtpcon roadshow: London

AI in practice at London’s leading companies – Pendomonium+#mtpcon roadshow: London

What’s next for product management in 2024? Nichole Mace (SVP Product and User Experience, Pendo)

“You’re not as competent as you think” 5 lessons from Ken Chin on navigating a product career (CPO, Spark Networks)

Perspectives from an unconventional CPO – Yuelin Li (CPO, Onfido)

The future of product management – Trisha Price (CPO, Pendo)

The future of product management in 2024 and beyond (Brian Walsh, SVP Product, Pendo)

Your Product Career by Gibson Biddle

Jon Horvath